ASA reply to complaint about Toyotas Self Charging Hybrids
Ben Redknap <benr@ASA.Org.UK> To: 27 Feb at 09:21 Dear Mr Price Thank you for contacting us about the Toyota ad and for your patience whilst we have been considering your complaint. We asked the ASA Council to make a decision on a similar issue to the one you have raised, however after careful consideration, they decided that no further action should be taken. The Issue(s) Seven members of the public objected to five online ads: Three complainants believed the claims, “self charging” in ads A, C, D and E were misleading, because they implied the car was electric and, therefore, environmentally friendly. One complainant believed the claim, “self charging” in ad B was misleading, as it implied that the car could take itself to a charging station. Three complainants believed the claims “self charging” in ads B and E were misleading, because the “charge” came from petrol. One complainant believed th...