My reply to the ASA about Toyota and Self-Charging
From: Samuel Price To: Ben Redknap <benr@ASA.Org.UK> Sent: Sunday, 3 March 2019, 00:16:56 GMT Subject: Re: Your ASA reference A19-561662 Toyota Please could you reconsider the case, I believe you are missing the point I address some of you comments in-line below but also consider this: It is scientifically possible to produce petrol from the products contained in the exhaust of a vehicle. To do so would require specialised equipment and energy, but theoretically I could build a car that took energy, say from a generator attached to the wheels that was powered by the act of braking, and use that to create a small amount of petrol from exhaust gases that I had stored from previously driving. You are saying that it would be fine for me to market this vehicle as "self fuelling" because my contraption puts fuel back in the tank when I brake? I think this would be very misleading to the general public because in reality all I've done is u...